Content Marketing Blog by Content Harmony

The Wile E. Coyote Approach To Content Guidelines

Marketers often build 34-page editorial guidelines documents, filled with hand-crafted examples. But this one-page format from Chuck Jones of Looney Tunes might be more effective.

What is a Channel Plan and Why Do I Need One?

Create effective content promotion strategies with Content Harmony's Channel Plan template to ensure your work reaches its intended audience. This tool outlines a clear plan for resources, promotes buy-in from clients, and prevents wasting promotional resources.

Content Brief Templates: 20 Free Downloads & Examples

The best content brief templates for Google Docs, Notion, Word, PDF, and more. Plus tips on automating your team’s content brief workflows.

10 Customer Persona Tools & Templates

Explore the ten best tools and templates for crafting buyer personas to gain powerful insights into your audience and improve your content marketing approach. Learn how to use your buyer personas effectively alongside a content map and the buyer's journey.

The Content Optimization Framework: [Intent > Topic > UX]

We explain how to optimize content for SEO, including a 9-step content optimization checklist that you can apply to your content creation process.

The Minimum Viable Content Marketing Strategy

"Why are we doing this?" and 11 other absolutely essential content strategy questions you need to answer.

How To Produce Your First Brand Style Guide

Learn how to create a brand style guide with essential components such as logo, color theory, typography, imagery, voice, and grids to ensure consistency and credibility for your brand.

6 Content Marketing Exercises Inspired by Design School

Unique content marketing exercises adapted from design school practices to enhance your creativity, process, and understanding of your audience and brand voice.

10 Email Marketing Tips for Content Marketers

Our top email marketing tips for driving more people to your content, applicable to any sector and most of which can be combined for an even greater effect. Learn from examples like Help Scout's focused approach, Quora's personalization, and more.

Content Marketing Budget Examples For All Business Sizes

Insights and guides on how to prioritize content marketing spend for a wide variety of business types and budgets. It covers everything from the small business content marketing budget of 20 hours and $1000/month, to enterprise content marketing budgets of $50k+/month.

A Complete Freelance Hiring Checklist For Marketers

Create a checklist for hiring freelance contributors to ensure a smooth process and avoid mistakes. Consider abilities, portfolio, experience, attitude, budget, timelines and other relevant criteria specific to each freelance role.

How To Produce Great Conference Coverage

Learn how to produce great event coverage with these tips on preparation, type of coverage, using a buddy system for note-taking, and optimizing content for social media platforms.

5 Skills Brands Need To Learn From Publishers

Discover the five skills that content marketers can learn from publishers to keep audiences engaged and maintain credibility, including creating original and resonant content, using an editorial calendar, adhering to deadlines, and hiring talented writers and visual creatives.

Email Split Testing Ideas

Improve your email marketing campaign's open and click-through rates with A/B email split testing. Experiment with subject lines, text, frequency, day, and time to boost engagement and ultimately increase sales.

How To Optimize eCommerce Product Pages

Optimize your eCommerce store's category pages with consistent images, simple searching, various shopping criteria, special offers, urgent calls to action, review icons, easy add-to-cart options, and custom sales copy to provide customers a seamless shopping experience.

How To Optimize eCommerce Category Pages

Discover steps to enhance your eCommerce category pages for a seamless and enjoyable shopping experience for your customers, from consistent images to urgent calls to action and adding custom sales copy.

This Is What Great Content Looks Like

Content Marketing can only be great if it meets the goals it was meant to achieve. In this post we'll compare OK, Good, and Great content examples for four topics covering brand awareness, engagement, conversions, and retention.

Content Success Factors for SEO

In this presentation Kane highlights some key takeaways from recent industry ranking factor studies and reports.

Keyword Research for the Complete Customer Lifecycle

The average keyword research process misses a ton of discovery points in the customer lifecycle and related data that your company is sitting on. In this presentation Kane walks through ideas on how to integrate that data into keyword research.

8 Reasons Journalists Make The Best Content Marketing Writers

This blog post discusses the top eight reasons to hire journalists for your content marketing team, including their formal training, inquisitive nature, storytelling skills, and deadline-driven work ethic. Find out how journalists can add value and credibility to your content strategy.

The Hourglass Sales Funnel

Rethink your sales funnel by focusing on retention marketing to maximize the lifetime value of your customers. An hourglass funnel model highlights the growth potential of customer satisfaction and loyalty, leading to increased revenue.

eCommerce Blog Examples That Can Actually Generate Sales

Discover the core methods for moving your blog readers towards a purchase, including email subscriptions, retargeting ads, and smart internal links, and learn from real-life examples of effective ecommerce blog posts.

What Is A Content Brief (And Why Is It Important)?

A content brief is a set of requirements and recommendations that guides the writer as they create a piece of content. We'll cover why they matter, and you can download our free content brief template.

How To Update & Refresh Old Website Content (And Why)

Refreshing site content is critical to be able to hold and boost blog rankings. Here’s a step-by-step process to updating website content in 2022.